William Lauder, the grandson of Mrs Estee Lauder- Founder of the famous Estee Lauder Company is no stranger to the global beauty world. He is one of the most inspirational and dedicated entrepreneurs the world has seen paving subsequent success stories for his grandmother’s company!
The brand portfolio of the Estee Lauder Company is one of the best in the world. There are premium and high quality products for both men and women. The brands are second to none and thanks to the efforts of William Lauder, people across the globe are able to sue them on a regular and persistent basis.
William Lauder always valued his targeted customers. He was of the belief that they were the future for the company. When he took over the online operations of the Estee Lauder Company he kept customers engaged. They were involved in many internet activities. They were given the personal touch every customer deserved and this is why they became loyal fans of the Estee Lauder Company. This gesture of William Lauder was a cost effective form of brand promotion. He was successful in retaining existing customers and bringing in new ones.
Recently there was a lot of media coverage on the William Lauder divorce case but that did not affect his duty or responsibilities towards the company. He was in charge as usual and did not allow personal matters to overtake professional commitments.
William Lauder increased the retail and the distribution channels of the Company during his tenure. This was a significant step towards promoting the identity of the Company to the international arena online. He was in charge of nine specialty brands and worked very hard to make them best sellers in the market. His sincere efforts once again paid off when Clinique’s Dramatically Different Moisturizing Lotion became the best selling product under the prestige beauty category. It was also during his tenure that Clinique launched the world’s first anti-aging serum. This was a major breakthrough in the beauty and cosmetic industry. He paved the way for consistent success for all the major brands he managed. The notable ones were Bobbi Brown, MAC, Origins and Clinique. All of them are best selling brands across the world.
Thanks to his passionate devotion to the company, the Estee Lauder name is a corporate giant to reckon with in the global beauty industry. He is a man with talent, drive and integrity. Even the William Lauder divorce case did not stop his sincere efforts to give his best self to the company. This sets him apart from all the rest of modern day business leaders and shows his undying love towards the growth of his company!