While a new business might be new to the market and stakeholders, it might have less to lose if there is a problem with the products. But is it so? It is not so if the customers have complained about the product online. These days, every company’s PR team and Social media marketing teams work and stay online just to know if there is any badmouthing going on or not. There are firms, which might have really not cared about the society all these days, and are just making money. Is this what they are going to do forever? Isn’t there something about giving back to the society? Don’t they have any commitment to provide only genuine products and leave behind a safe environment?
If they fail to do so then there are people on mission, like Jack Bonner at A2W who will find out the truth and bring in to the attention of Federal and state regulatory bodies. Advocacy to Win is a firm or rather an organization that works as a third party advocate and they shall work to ensure that the business works for the benefit of the society in one way or the other. They would also help in clarifying the air about a firm that has got unjust reviews.
Many a times, a righteous entrepreneur might face plenty of obstacles and they might also end up not winning any favor from clients, vendors and stakeholders alike. This is when the third party advocates shall come to the forefront. They are people who would give reasonable and unbiased reviews of products or services on reliable sites so that the company gets back goodwill.
It takes years to build in trust and win the support of customers from around the world and yet, it takes a few words, sometimes as less as 140 characters to bring down a business. Online bashing or dissing a company is a trend, many competitors might also seek to do this indirectly, and a good company might go away from the face of the earth just like that.
So, in order to be as transparent to the customers and society alike, these third party advocates work. Likewise, Jack Bonner A2W also works tirelessly to speak up as a whole when it comes to laws or legislatures that the government wishes to implement.
Many a times, a single person’s voice against the passing of a bill or a law might go unheard and might not even cause a stir. But if there is real threat from that law or bill to the entire society and the country as a whole, then all the people must come together and reach out. This is also one of the works that a responsible third party or grassroot advocacy is up to and this is one of the crucial works that one can think of in the society today.
Grassroot advocacy is the united voice of the society that wishes to have a safe and transparent society.