In distributing flyers to promote your business, success is not gauged by the number of flyers that you have given out. If this is the measure of success, you can say that at the end of the day, you have been very successful. The truth is that you will only know that the flyers were successful if you were able to convince buyers through the ads they have read to buy what you offer.
Ask your buyers
If you have an actual store, you can ask those who have come over to let you know where they have heard about your business. They might say that they have heard through their friends or recommendations by people they trust. Some of them might also say they have read your flyers. You can count the number of people who have mentioned flyers to see if there are a lot of them.
If you have an online store, the best way to count is by asking them to answer a very simple survey form. You can have it included in the payment sheet so that they will certainly answer it. You should make it optional though or else they will be irritated by the process if it is really long.
The need for change
After tracking the flyers distributed and determining if your flyer printing efforts were effective, the next thing to do is to improve the flyers. If they are not good enough, then you might have to tweak them. You can change the colours, images or fonts, depending on what you think would be more appealing to the audience.
You can also make adjustments based on recommendations by your clients. You can do another online survey to ask them how you can improve your marketing strategies. Who else can you trust better to improve your advertising tools other than those who are receiving the materials themselves?
Advertising is not something you do only at the start of your business. It must be a constant process. You have to keep changing your advertising techniques to cater to the needs of your audience. Perhaps, you can try brochure printing or outdoor banner printing next time. If you think your strategy is outdated, it would be best if you take a closer look at other options. You may also look for better printing services if you are not satisfied with the printing companies that you have partnered with. Most of all, you need to keep tracking the improvement of your business based on the advertising tools you have used. This will ensure that you keep progressing and growing your business.