Growth hacking is not just some buzzword floating around startup hubs from all around the world. It is a method of spurring faster growth and getting though the initial phase of starting a business. As such, this practice is not a responsibility of just one person in the company, but the mindset that holds the organization together. Thus, its purpose is not just to keep the company profitable, but to move past that tedious stage, and cultivate the initial boom.
Growth hacking is not a survival kit: It is an edge that allows you to overcome growing pains and stay ahead of the pack.
Now, the ambitious, ready-to-bite approach does not imply you should focus on big goals. On the contrary: Make an effort to break them down into short-term, manageable milestones. Start small, keep the momentum by nailing these single goals, and never stop thinking big.
Startups should embrace this type of business philosophy, because most of their competitors are already using growth hacking tactics.The marketing departments are in the spotlight, trying to increase the number of web visitors, generating more leads, and reducing bounce rates.
What is more, marketers must grasp the immense value of a solid domain name, an element that sets the foundations for the stellar online performance. They may use resources such as domain.me to figure out a business-related, keyword-encompassing name with a strong commercial potential. Another crucial aspect you must keep a close eye on are the metrics: You need to know your numbers forwards and backwards!
Measure Twice, Cut Once
This mission calls for extensive data-gathering capacities, ones that soak the customer reviews, client feedback, market research, and other data pools. So, right after setting up a domain name, employ tools like Google Analytics. Apart from the factors we mentioned earlier, get a hold of time spent on website, daily traffic and related sources, competitor analysis, demographics, etc. Once you familiarize yourself with the basics, feel free to go for SEO tools like SEMrush.
The purpose is to acquire actionable info, not to show off your comprehensive analysis. To be more precise, the insights should help you in creating a well-optimized funnel. There are several roads you need to cover here, and creative thinking is what aids in getting to the finishing line in time. Each business organization has its specific moving parts, but all enterprises benefit from spreading brand awareness, providing top-notch customer service, and establishing deeper connections with clients.
The wide top of the funnel is most often reserved for SEO practices that are the backbone of any digital marketing strategy. One of the best ways to get noticed is to craft a swell content and deliver to your customers via channels where they hand out. As we descend lower in the funnel, we come across landing pages that make all those methods of enhancing traffic count, in other words, convert visitors into customers. There will always be bounced traffic, but that is when the art of remarketing does its magic.
A Means to an End
You will probably hear that growth hacker’s duties end once the leads are converted to sales. Well, this is only partly true. A seasoned hacker always tests the waters, and knows that business prosperity is the result of constant tweaking and learning. The rules are not set in stone, the market undergoes transformations and shocks, and even the corporate giants can go down in flames.
Try to keep the meetings short and marketing campaigns and analysis long and meticulous. Bear in mind that the funnel is a compulsory element of every strategy.Funnels lead unwieldy people through the decision-making process that precedes the purchase, and prove that you are worth their time and money. Finally, never swim against strong currents by failing to utilize killer digital tools at your disposal, as that is a sure way to end up underwater.
Growth hacking is neither a marketing in disguise, nor a passing trend. It is a highly-efficient tactic for getting the operations off the ground. But, do not bite off more than you can chew: Before you can glide and enjoy the spectacular view, you must put all your energy into getting airborne. Which means – make sure that your business model is scalable. Always do the spadework, and do not throw caution to the wind. Pull people in, capture their attention, and add real value to their lives via the products themselves, but also content and information you serve them.